Retail marketplace protection

AliExpress brand protection
beyond title searches.

Find priority AliExpress listings, prepare the evidence, and manage removal requests without asking your team to work through every product page and follow-up.

What the review covers

The visible offer in context.

01

Brand use outside the title

We review visible brand names, logos, product imagery, descriptions, and specifications where the relevant signal may appear.

02

Related listings and sellers

We organise reviewed listings by seller where the available marketplace information supports that connection.

03

Relistings after removal

A later screening pass can identify returned offers and support further action when the evidence and platform rules allow it.

A managed process

Enough clarity for your team. No internal playbook exposed.

We show what happens to your case and what you receive. Search methods, validation rules, technical sources, and complaint templates remain internal.

  1. 01

    Define the AliExpress scope

    Send known URLs or ask us to review selected products, markets, and brand assets.

  2. 02

    Review and prioritise

    We separate stronger cases from obvious unrelated, descriptive, compatible, or otherwise non-actionable uses.

  3. 03

    Prepare and manage requests

    For supported cases, we organise the evidence and manage the submission and marketplace follow-up.

  4. 04

    Check what returns

    Where included in scope, we screen again and connect repeat activity that deserves renewed attention.

What you receive

A decision-ready case record.

  • A reviewed set of priority AliExpress listings
  • Seller-level organisation where marketplace data permits
  • Evidence preparation for supported claims
  • Managed removal requests and status follow-up
  • A clear record of outcomes and cases needing more proof

What we may need

Rights and context from your side.

  • The brand, products, and countries you want covered
  • Known listing links, if your team already has them
  • Proof of the relevant trademark, copyright, patent, or authority to act
  • Original product imagery or other supporting material when relevant
Important boundary

Marketplace presence, an unknown seller, or a low price does not automatically prove infringement. Bastion recommends action only where the available rights, facts, and platform rules support it. The marketplace makes the final decision.

Questions

Before we begin.

Can you find listings when the brand is missing from the title?

Yes. The review can include visible logos and product images, descriptions, and specifications. Findings are then checked before any case is recommended for action.

Is every unauthorised AliExpress seller removable?

No. A distribution or reseller issue is not automatically an intellectual-property infringement. Action depends on the rights, facts, evidence, and AliExpress rules that apply to the listing.

What official complaint channel does AliExpress use?

Alibaba Group's IP Protection Platform covers AliExpress and accepts supported intellectual-property complaints from rights holders and authorised representatives. The appropriate route still depends on the case.

Do you guarantee that AliExpress will remove a listing?

No. AliExpress makes the final decision and a seller may challenge a complaint. Bastion prepares and manages the strongest supportable request and reports the outcome clearly.

Start with a free Brand Check

Tell us the marketplace and the brand.

We will recommend the smallest useful review before any paid work begins.

Check my brand